- January 27, 2025
Bedashing Beauty Lounge Expands to Jeddah with New Flagship Location
Bedashing Beauty Lounge, the UAE-based premium salon chain, is set to open its first branch in Saudi Arabia, marking a major milestone in its regional expansion. Located in Jeddah’s 11 West complex, the new flagship salon will officially open its doors on 28 January 2025, bringing a diverse range of luxury beauty services to the city.
The three-story salon offers premium hair treatments, rejuvenating body therapies, manicures, pedicures, and expert nail art. As the largest Bedashing Beauty Lounge location to date, the Jeddah branch features private treatment rooms, a dedicated abaya walk-in closet, an indoor café and lounge, and a rooftop lounge surrounded by lush greenery, providing a comprehensive and serene beauty experience.
Tina Ghafurian, COO of Omorfia Group, which owns Bedashing Beauty Lounge, emphasized the importance of community engagement with the new Jeddah location. “This branch is more than just a pampering destination,” she said. “It’s a space to celebrate individuality, be inspired, and connect with like-minded women. We look forward to empowering Saudi women and becoming an integral part of the community through local events, workshops, and various initiatives that highlight local talents.”
The opening of the Jeddah branch represents an important step in Bedashing’s growth beyond its UAE base, where the brand has established over 24 locations. The salon is renowned for its innovative Bedashing Chair, a design that allows clients to enjoy multiple beauty treatments simultaneously, providing a seamless and efficient experience. This unique approach to multitasking beauty services has been a key factor in Bedashing’s success and popularity across the region.
To celebrate its debut in Saudi Arabia, Bedashing Beauty Lounge will offer complimentary services and exclusive goodie bags to the first 100 customers on opening day.