- November 21, 2024
OLAPLEX Repairs, Rebuilds & Redefines Curls in Its Newest Product Launch
As the world embraces diverse hair textures, the demand for specialized curl care solutions has never been higher. Recent studies reveal that between 60-70% of the global population has some form of textured hair, with curly and coil styles leading the charge. Not only do these consumers invest significantly in salon services, but they also seek effective solutions to maintain and enhance their natural curl patterns. Enter OLAPLEX’s latest innovation: Bond Shaper, a revolutionary product designed specifically for curly hair.
At a recent masterclass held at the EIDEAL Hair Academy in Dubai,
Mark Coates, the International Director of Education for OLAPLEX,
shared his insights on this groundbreaking treatment – designed
to elevate curly hair experience.
Innovative Technology for Curly Hair
“The Bond Shaper is all about addressing the unique needs of curly hair. It repairs, strengthens, and delivers exceptional conditioning and shine,” Mark explains, setting the stage for a deeper understanding of this innovative product.
What sets Bond Shaper apart from traditional hair care products is its unique technology. While it incorporates OLAPLEX's renowned bond-building technology, it also features proprietary Bond Shaping Technology. This advanced formulation not only repairs disulfide bonds but also invigorates them, creating a multi-point repair system that works in three dimensions. According to Coates, “Curly hair has more disulfide bonds than straight hair, which is why our new technology targets these bonds effectively, helping to spring curls back to life.”
The treatment consists of three essential steps: Repair, Enhance, and Define. The first step focuses on strengthening the hair’s structure, using a patented formula designed to penetrate deep within the cortex. This is followed by a lightweight enhancer that boosts the efficacy of the treatment, and finally, a hydrating gelee that locks in moisture and defines curls. Together, these steps promise to not only improve curl retention but also control frizz, providing a smoother, shinier finish.
Addressing Unique Curl Challenges
Curly hair care often presents distinct challenges. Many consumers struggle with frizz, lack of definition, and moisture retention. Coates emphasized that Bond Shaper directly addresses these issues, stating, “This treatment is tailored for those with damaged and undefined waves, curls, and coils. It simplifies the styling process, giving clients the ability to embrace their natural hair with confidence.”
The results are almost immediate. The brand shared feedback from stylists and clients alike, with 99% of stylists agreeing that the treatment revived and defined curls, while 96% of clients reported healthier, more hydrated hair post-treatment. “The transformative power of Bond Shaper allows clients to see and feel a difference right away,” Coates noted, highlighting the product’s impressive efficacy.
Empowering Salon Professionals and Clients
Bond Shaper is designed exclusively for salon use, empowering professionals to provide a high-quality service that enhances their clients' natural beauty. Coates pointed out that by incorporating this treatment into their offerings, stylists can significantly elevate the client experience. “Clients leave the salon with not only beautiful curls but also the knowledge and confidence to maintain their look at home,” he said.
For ongoing care, Coates recommends clients use Olaplex’s No. 10, a leave-in treatment that complements the Bond Shaper service. Additionally, the classic No. 3 treatment is suggested for regular use to maintain hair health between salon visits. “It’s all about creating a complete regime that supports healthy curls,” he added.
Looking Ahead: A New Era for Curly Hair Care
As the beauty industry continues to evolve, products like Bond Shaper represent a shift towards inclusivity and understanding of diverse hair types. Coates is optimistic about the future: “With innovations like Bond Shaper, we are not just repairing hair; we are redefining how clients approach their natural curls. This treatment offers a pathway for clients to embrace their texture, feel empowered, and express themselves authentically.”
The launch of Bond Shaper marks a significant milestone for OLAPLEX, reinforcing its commitment to hair health and innovation. As consumers increasingly seek effective curl care solutions, this revolutionary treatment stands poised to reshape the landscape of textured hair care, ensuring that every curl is celebrated and cared for with the utmost precision.